Roche is one of the world’s leading healthcare companies, who play a pioneering role in developing innovative products for both patients and doctors. They approached me to help them develop the promotional material to assist in the launch of their new Blood Gas App for the iPhone, iPad and Android devices.
The Brief was to produce a series of A6 flyers as both an internal and external promotional tool and an A5 flyer to promote the app to trainee doctors at Addenbrookes Hospital. The flyers needed to be informative and eye catching while maintaining the Roche/Cobas brand with the QR code enabling customers with a direct link to the App.
I also produced a series of A4 posters along with an email signature to go with the marketing package.